Wojak (Base Character)
A simple black-outlined cartoon face on a beige background. Wojak started as a single meme character on a Polish imageboard around 2010, then exploded in 2017-2018 as a base template for hundreds of archetype memes (Coomer, Doomer, Bloomer, Boomer, NPC, Soyjak, etc.).
Meme metadata
Origin, scale, and known variants for this meme template.
About this entry
The Wojak family is a taxonomy of internet archetypes. Each Wojak variant represents a stance (Doomer = nihilistic, Bloomer = optimistic, Soyjak = desperate contrarian, NPC = scripted). Pairing two Wojaks is its own template format.
When to use
- Archetype commentary on internet culture.
- Pairing with other Wojaks for "X vs. Y" comparison.
When not to use
- Anything targeting a real person — Wojaks are archetypes, not individuals.
Cultural notes
Wojak is the most-recycled meme template of the late 2010s. It works because the face is empty enough to project any emotion onto, and the variants form a shared vocabulary across communities.
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